Wednesday, December 23, 2009

Kudo makes the top ten viral views

Canadian mobile brand Koodo arrives drops in the No. 9 spot on the Adage top viral view list with the kind of choose-your-own-adventure-style campaign we first saw from DropTheWeapons.org. Unfortunately, the review from Visible Measures, which compiles the chart, calls it "a drawn out 'story' that runs out of tricks early and then just drags on ... and the conclusion is not much of a payoff. While an interesting gimmick, the interactive approach still requires good story telling ... and this one could have been done in half as many videos and 25% of the time."

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