Friday, December 4, 2009

Creative Excellence Fridays - The banned viral

We recently featured a commercial called Shiny Suds in a Friday post. It was a parody spot designed to raise awareness for household cleaner marketer "Method". However after complaints from some women's groups, claiming the ad was sexist and promoted rape, the ad was pulled. Now here's the interesting question; was the ad deliberately designed to promote controversy? When an advertiser immediately puts out a statement saying they regret any impressions, wrongful or otherwise this commercial may have caused, and pull the ad immediately, it causes ripples of free press. It also shows they are sensitive to the concerns of others. The free press is the key. Some marketers deliberately plan for this as part of the delivery process.
You be the judge. Here is Shiny Bubbles, the "banned" viral.



Next a banned commercial for 7up. Not sure why it was banned, other than perhaps it could start a rush of people to trauma wards.



That's it for this week. Have a great weekend!

No comments:

Post a Comment