Thursday, December 10, 2009

Burger King targets breakfast for the boys

Burger King has released a new microsite and viral campaign focusing on young males. The website, has,you guessed it,a young woman in the 20shower. And yes she's wearing a bathing suit.
A spokesperson for Burger King said "The Singing Shower Website is billed as "the world's first guilt-free shower-cam," where visitors can ask a 20-year-old woman to wear a different bikini and sing a different song as she takes her morning shower each day.

Burger King U.K. is inviting young men to watch and interact with a bikini-clad girl as she takes her daily shower, in a new "glorious mornings" promotion which urges consumers to "seize the day your way."


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