Wednesday, November 18, 2009

Release the brand hounds

One could compare China with North America in one way. Corporate North America attempts to keep as tight a lid on thought control on their brands as communist China does on it's general populous. But now in the age of Twitter and Facebook, this is becoming increasingly more difficult to herd and tell the masses how you should feel about a brand.

Andrew McAfee of the Harvard Business Review advocates releasing the hounds and allowing the consumer to have more input into brand shaping.


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