Before we start our 4 part series on Microsites, let's look at an interesting article in todays AdNews. The Future of television - It talks about how families still have that separate television for viewing, but the future sees a much different path.
Personal control. The details here Future of TV
Microsites - What are they and how do they work?
The clinical definition of a microsite is as follows:
"A microsite, also known as a minisite or weblet, is an Internet web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website. The microsite's main landing page most likely has its own domain name or subdomain.
They are typically used to add a specialized group of information either editorial or commercial. Such sites may be linked in to a main site or not or taken completely off a site's server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose and specific cohesiveness as compared to the microsite's broader overall parent website."
Microsites serve a variety of purposes. Tomorrow, Emotional Triggers necessary for a successful Microsite.