Halloween is a marketers nirvana. A completely fictitious holiday powered by imagination and sales. I saw a myriad of amazing costumes on Saturday night and the usual array of imaginative costumes. My favourite was a man dressed up as Vincent Van Gogh with a paint brush piercing his skull. He was billed as the "tortured artist".
Well, Halloween is a big deal in the marketplace. Halloween is surpassed only by Christmas in terms of economic activity. According to author, David J. Skal, "Precise figures are difficult to determine, but the annual economic impact of Halloween is now somewhere between 4 billion and 6 billion dollars depending on the number and kinds of industries one includes in the calculations."
So how do you like them bobbin' apples.