Today on Creative Excellence Fridays - Fantasy Factories. Over the years through the magic of advertising, we have seen our favourite products originate through a variety of imaginary factories. I remember one summer as a teenager working in a factory that processed sauerkraut and tomatos. If that factory was featured we would never eat sauerkraut again. Thus, the fantasy factory with it's buzzing hummingbirds, harps and fluffy clouds.
Today - we feature a new fantasy factory from the minds at McCain Foods. Out of the UK, Beattie McGuinness Bungay is the agency behind this animated wonder. It may be a bit over the top calling the factory "Good Unlimited" but if you're going to commit to an idea, why not commit all the way.
The Keebler Elves have been making cookies to feed the world from the centre of 1 Hollow Tree lane since 1968. The company has always had a squeeky clean reputation, even being the official supplier of Girl Scout cookies since 1936.
The elves, the tree and all the cookies were acquired by Kelloggs in 2001.
Coming up on Monday - ad news, and some tips on Microsites. Have a great weekend.