Thursday, November 5, 2009

Coming clean with Green

We are all more conscious of what we're eating. And there is a movement afoot to promote healthier food; the organic movement started a number of years back but it has really taken hold. But it spurs the question, what is green and what is healthy? How are we measuring it?

Kelloggs decided to step back a bit from recent claims that Rice Crispies provide antioxidants for children. It wasn't a completely false claim, but a claim that was being over evaluated by some. Here is the statement from Kelloggs public relations department.

"While science shows that these antioxidants help support the immune system, given the public attention on H1N1, the company decided to make this change," the statement read. "We will, however, continue to provide the increased amounts of vitamins A, B, C and E that the cereal offers."

Scientists are also saying that growing organic also contributes to greenhouse gas effects because of the extra efforts required.

There are some misconceptions about what is called green as well.
Products labeled "organic" must consist of 95 percent organically produced ingredients, but products that contain only 70 percent organic ingredients can use the phrase "Made with organic ingredients."

As always caveat emptor.

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