In the past ten years Apple has rewritten the book on how to take a brand and add just the right amount of cool and attitude.
The result, substantial growth and Microsoft playing catch up.
From this weeks PC magazine, here are some of the essential tips on how they do it.
Google reshapes the Mobile Advertising Landscape.
In a bid to bolster its toehold in mobile-display advertising, Google is acquiring mobile-advertising network AdMob for $750 million in stock, sparking what could be the beginning of a major consolidation in the mobile-display advertising sector.
Details here ,Google Mobile