Monday, October 26, 2009

Costliest Television show to produce?

NBC's "Sunday Night Football" continues its reign as the most-expensive fall program for advertisers, with a 30-second ad commanding an average of $339,700, according to an Advertising Age survey of media-buying firms.

As internet news readers eat away at the daily newspapers readership, newspapers now grapple with whether the should continue to "give the milk for free".
The push for newspapers to charge their online readers reached a feverish pitch last week, as announced a pay wall, a big deal for the country's 12th biggest paper, and New York Times readers begged the paper to let them pay to read the site.

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