Wednesday, October 21, 2009

Car branding in the new millenium

In light of the Chrysler account being up for review (after years with the same shop), and GM taking a full 360 at the way they do business, marketers are taking a long, hard, stare at themselves and how they market wheels.

Social marketing hasn't looked back since Twitter blasted on to the scene. It started in 2006. One of the originators working on the team (who is now now longer attached to Twitter) talks about those early days

Don Sagolla

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