Monday, October 19, 2009

Branding revival - Companies realize the value of a brand

When a major brand is developing their brand personality, in a cynical world, trust is now at the centre of all brand strategies. Businessweek had an excellent piece worth viewing/watching recently.
Brand Value

The city of Calgary is going to take some heat for handing out branding work to a US shop. The local agencies are scratching their heads.


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