When a major brand is developing their brand personality, in a cynical world, trust is now at the centre of all brand strategies. Businessweek had an excellent piece worth viewing/watching recently.
Brand Value
The city of Calgary is going to take some heat for handing out branding work to a US shop. The local agencies are scratching their heads.
usshop
Monday, October 19, 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment