Friday, September 11, 2009

Welcome to Creative Excellence Fridays. Coming up, a straight ahead look at who's watching what on the viral internet. Evians baby spot is still at #1. Microsoft has the number 2 spot, and with all the success of their rivals some are actually looking at Microsoft as the one with something to prove. Their new corporate campaign has struck a positive chord with many. Just before we look at the virals, here's a link to the much praised spot from a series of similar, graphic, animated, Terry Gillian Monty Python inspired ads.

And now (DRUM ROLL) this week's top ten most watched virals, proving once again , if you put either cute kittens or guys doing dangerous stunts on the internet... the people will come. Enjoy - and have a great weekend!

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 Evian Live Young BETC Euro RSCG 1,105,640 -12% Evian: Live Young
2 3 Microsoft Megawoosh (Make It Possible) MRM Worldwide, Germany 709,795 -7% Microsoft: Megawoosh
3 8 DC Ken Block's Gymkhana Two Project Mad Media 487,560 37% DC Shoes: Ken Block's Gymkhana Two Project
4 New Rhapsody Jay-Z Music Without Borders Droga5 472,038 New Rhapsody: Jay-Z Music Without Borders
5 3 Microsoft Xbox Project Natal World Famous 452,039 -4% Microsoft Xbox: Project Natal
6 Back On Chart Frito-Lay Woman's World OMD, Juniper Park, Jam Media 406,785 Back On Chart Frito-Lay: Woman's World
7 New Pizza Hut America's Favorite BBDO 399,615 New Pizza Hut: America's Favorite
8 10 Inspired Bicycles Danny MacAskill Trials N/A 249,927 -23% Danny MacAskill Trials
9 4 Nokia All Day Mobility Wieden+Kennedy, JWT 202,550 -68% Nokia: All Day Mobility
10 6 Apple Get a Mac TBWAMedia Arts Lab 193,062 -51% Apple: Get a Mac

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