Wednesday, September 23, 2009

Three tips to better presentations

First off,  I read this morning that Swiss Chalet has gone back to their old positioning message.  Always so good for so little tested well, so it has been revived for current and upcoming television creative.  It was always my favourite.  I still hum it in the car.  Can't...get.. that.. song outta my ...head!

Presentations.  You need to make them. Often.  Here are three tips to making them a bit more interesting.

1.Know your audience.  If you make a lot of presentations you will be speaking with people from all walks of life; technical, creative and from different parts of the country or the world.  Calculate what is important to them, and what type of presentation and choice of words resonates best.

2.Be a moving target.  Do not be one of those people who look like the lectern is chained to your ankle.  The teams change ends at the end of each period of hockey for that same reason. It gives the audience a different vantage point of the "show".

3.Mix it up.  Be careful not to present the standard click and talk powerpoint.  Try some audio, some video, some humourous slides.  Keep them on their toes, and you'll have their attention.

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