Fortune Magazines Kevin Maney has just written a book called "Trade-Off: Why Some Things Catch On, and Others Don't ". One of the chapters deals with Starbucks and their desire to be all things to all people - and how some say they have lost their way. Starbucks
A great, positive story is the one about the evolution of yogurt manufacturer Stoneyfield Yogurt. The founder, Gary Hirshberg, ran short of money after the 87 recession. He borrowed from anyone he could to keep his company afloat, including the Sisters of Mercy nuns. Now that's resolve from a higher power.