Liberals are in the news this week complaining about the conservatives in Canada. They claim the conservatives are using public money to run program and party messages which essentially amounts to campaigning.
The story here Liberals
As marketers we all know the power of perception. One age old argument is price verses quality or in this case, time spent with product and perceived value. Advertisers figured out a long time ago that taking a brand of beer and creating a celebration around it called Miller time, would not only bond men together in a united cheer of celebration, but it would sell more Miller.
The full article here. Time with product