How to be a myth busterSometimes it's hard to resist the urge to break "news" on Twitter or Facebook or via e-mail -- especially if it's a bit of industry gossip. But here are some basic rules to keep in mind.
Wednesday, September 9, 2009
Marketing myths - How to be a myth buster
One of the unfortunate parts of having the internet be so pervasive, is its' ability to quickly start stories that aren't necessarily true. In some cases rumours build into monsters. How do you tell what is true and what isn't? Thanks to Jack Neff from Ad Age for these MythBuster tips.