Marketing myths - How to be a myth buster

One of the unfortunate parts of having the internet be so pervasive, is its' ability to quickly start stories that aren't necessarily true. In some cases rumours build into monsters. How do you tell what is true and what isn't? Thanks to Jack Neff from Ad Age for these MythBuster tips.

How to be a myth buster

Sometimes it's hard to resist the urge to break "news" on Twitter or Facebook or via e-mail -- especially if it's a bit of industry gossip. But here are some basic rules to keep in mind.

Never trust; always verify. Think before you tweet or hit forward. If it's too good to be true, it just might be. That unhinged, ridiculous story your great-aunt sent you about catching AIDS from a payphone? Keep that in mind. It's not always up on business stories, but check Snopes.com or other urban-legend sites. Pick up the phone and call the company yourself.