Friday, September 25, 2009

Creative Excellence Fridays - Star power

Happy Friday. Welcome to Creative Excellence Fridays. Have you ever watched a television commercial and thought to yourself, "that voice sounds familiar" ? It probably is. Celebrities have been doing commercial voiceovers for decades. But, on camera? That's another matter. It "deflates the brand" in the eyes of some, having George Clooney be a spokesperson for a cologne or something that is "beneath him". However, being a voice "over" the add, well that's a different story. Many of todays actors make a nice income providing the dulcet tones behind the product without having any impact on their image and box office perception.

Many of North America's finest actors have been behind cars, soap, drinks, you name it. Names like Lauren Bacall, Donald Sutherland, Michael Douglas, the late Jack Lemmon, and many many more.

Here are a couple examples.

Tom Selleck agreed to be the voice behind Florida Orange Juice in 2007 and pocketed a tidy 90,000 dollars.

Gene Hackman has been the voice behind Lowes Building centres for a few years now.
He has a "shadow" announcer who sounds similar when Gene is unavailable.

And finally, Jeff Bridges has been the voice of Hyundai for the last year and a half. Here's an amusing take on their attempt to upsell the brand.

Have a great weekend!

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