Friday, September 18, 2009

Creative Excellence Fridays James Dean lives!

In so many things we ask those two simple words. What if. What if I had taken that job, went on that trip, etc.

What if...on that foggy day in 1955, James Dean's car stayed on the road, and he lived. A South African agency asks that question and presents one possible scenario. This commercial took months to pull together, from the Dean look alike to the search for the crash car, a replica 550 RSK Porsche Spyder (one of only two available).

It's a powerful commercial to hammer home the point, that the what if's make a difference.

If you enjoyed the James Dean commercial, you may enjoy this as well. From 2008, the same shop, South Africa's King James, produced this commercial. Sweet.

And finally, with the theme today being "inspiration", here is a beautiful branding commercial from JCPenney. JC Penney is a leader in edgy but familiar family branding with their highly successful doghouse viral campaign last Christmas. This is a commercial that predates that. It basically invites you to explore the possibilities.

Have a great weekend!

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