Wednesday, August 12, 2009

Durex battles the Trojan

It was great to be away for a week in Manhattan relaxing and watching how they market in the big apple. Interestingly enough, their transit advertising differs slightly fro Toronto. In Manhattan, one advertiser buys a complete car and dominates all the boards. It enables advertisers like Con Edison Electric to get many messages across to a captive audience.

In Ad Age this week:

Durex Wants to Steal Share Away From No. 1 Trojan by Carving Out Its Own Psychographic.
Great article here. Durex

GM confesses to being behind mysterious 230 website.

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