It was great to be away for a week in Manhattan relaxing and watching how they market in the big apple. Interestingly enough, their transit advertising differs slightly fro Toronto. In Manhattan, one advertiser buys a complete car and dominates all the boards. It enables advertisers like Con Edison Electric to get many messages across to a captive audience.
In Ad Age this week:
Durex Wants to Steal Share Away From No. 1 Trojan by Carving Out Its Own Psychographic.
Great article here. Durex
GM confesses to being behind mysterious 230 website.