Friday, August 28, 2009

Creative Excellence Fridays - Top Virals - and Nostalgic Launches

Happy Friday.
First off.. The latest in the battle of the cities.
Labatt Breweries of Canada has erected a new Bud Light billboard that responds to a now infamous Coors Light execution in Western Canada that mocked Torontonians for their chilly demeanor.

The new billboard by Grip sits at the corner of John and Adelaide in downtown Toronto and uses a similar layout to the Coors ad. It reads, “Torontonians aren’t cold. Not in August, anyway.”

Now on to the fun stuff.

The Fall Television season is launching next month, but not with the fanfare it once did. There was a time when a network would air a half hour show just to talk about the new shows coming out. The whole business model was built around the September shows launch. Today the wind has been taken out of the tires of that model by staggered launches. Networks begin new shows at will. We still have repeats during the summer of our favourite shows, but that is tempered with new shows launched in June, or a jogging of the lineup like CBS has done on their highly successful Monday nights.

If you're a fan of nostalgia, this was how the 1970 launch promo looked on ABC.

And in Canada - This is how the CBC network ID looked 40 years ago.

Back to the future - let's finish off this week with something current - The EYEBROW DANCE is still consistently in the top ten most surfed virals.

Have a great weekend!

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