Friday, August 21, 2009

Creative Excellence Fridays - The Beer of Argentina

We see beer commercials as creative triumphs all the time in North America. But, just like in film genres, directors are influenced by international films.

Quilmes is a popular and established beer in Argentina with a large body of commercials behind its' success.
Love the first spot. It pokes fun at beer commercials in general.

Quilmes:TheSpot


There are no subtitles on this one, but it speaks a universal language. We call it Existential Beer.



And finally, with General Motors launching their new face and image, it's fun to go back 40 years to a time when GM was still riding on top. Their advertising was prominently placed in shows at the time. This may make you feel like you're watching an episode of Madmen.



That's it for this week. Next week, the networks start to promote their new fall shows. We'll take a nostalgic look at years gone by, and how things have changed. Have a great weekend!

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