Monday, August 3, 2009

CBS plays Name Your Own Price - Superbowl

In a sign of how the current economy is giving rise to different ad-sales methods, CBS is taking an "under the radar" approach to selling ad time for its broadcast of Super Bowl XLIV from Miami, according to people familiar with the negotiations.

Rather than going out to ad buyers and the press with an average price for a 30-second spot, the network's ad-sales staff has instead told buyers it's willing to create customized ad packages around the event, then work together to determine a value.

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