Thursday, August 27, 2009

Cannibalizing your brand is not necessarily a bad thing

When you sense there are ways to innovate and change your product, some companies are reluctant to do so because they feel it will splinter their share and brand. However, your competition may just launch your new brand for you, and take that share for themselves.

BMW is planning quite a 50th birthday party. Click here for party details
BMW


Ad news

WPP profits way down.
Using words such as "severe" and "surprise" to describe the recession's impact on its business, WPP, the world's largest advertising conglomerate, said today that its profit was down 47% for the second quarter. And WPP Chief Executive Martin Sorrell said it will be a while before marketing executives begin to spend and take chances the way they did just a few years back.

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