Monday, July 6, 2009

Michael Jackson and the Media

NEW YORK (AdAge.com) -- Michael Jackson's death prompted an onslaught of memorial media coverage arguably not seen since Princess Diana's passing in 1997 or Elvis Presley's in 1977. But when the King of Rock 'n' Roll died 32 years ago this August, the event was chronicled by only three broadcast networks, and the music industry had no digital downloads or SoundScan. Now the abundance of media platforms makes the King of Pop's death bigger in scope, and it's responsible for big boosts to three media players -- TMZ, BET and iTunes.

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