Friday, July 17, 2009

Creative Excellence Fridays - The Volkswagen effect

Happy Friday. Today Creative Excellence Fridays salutes Volkswagen and their new campaign called "Positive Thinking". With all the gloom and recessionary thinking over the last year, Volkswagen decided to spin it in their favour. You'll notice the driver hops into the right hand side of the vehicle because this ad was produced by DDB London.

Volkswagen changed the way cars market and brand as far back as the late 50's.
Their cache and clever approach influenced how every other car manufacturer advertised. Here's an ad from the early 60's.

And finally, speaking of edgy, this commercial was banned when it came out. I think it's pretty self explanatory why.

Coming up on Monday how the music industry is changing and evolving with the digital era. Have a great weekend.

No comments:

Post a Comment