Why Facebook is more important to the environment than solar panels.

The growth of social networks indicates a fundamental shift in patterns of human behavior. The unsustainable practice of ever-increasing consumption of physical goods, and expressing oneself through what one purchases and displays, is being replaced by increasing consumption of virtual goods through virtual channels. This is good news for the sustainability of our economy.

Advertisers are giving TV networks the short end - for the first time.
TV Ad sales