Friday, June 19, 2009

Creative Excellence Fridays - Viral Packaged Goods

Happy Friday. Packaged goods are the theme today. First we look at a viral case study from Proctor & Gamble. It'll be a bit of an investment in time as the episodes are about 3 minutes each in length. The product? Tampex. The tact? To have a teenage boy, suddenly wake up "missing his man parts" and summarily start to take on female characteristics. Will it work? You be the judge.

Here's the article behind the blog from Ad Age. Zack16

Here's the link directly to the viral. Zack16Link

If you just want a really good laugh then skip ahead to this one. Very well done piece from Luvs Diapers.

Have a great weekend!

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