Friday, June 12, 2009

Creative Excellence Fridays - How fast can they make it happen

It's amazing how quickly corporations can react on events in the news, or in this case sports.
Roger Federer won his championship match in record time last weekend at the French open. He tied Pete Sampras for most grandslam titles. Nike was almost as fast in releasing their congratulatory commercial. Gee, I wonder if they had two commercials (at least) produced. One for heavily favoured Raphael Nadal and one for Federer. The answer is definitely yes.

In keeping with the tennis theme, The British are getting warmed up for Wimbledon now. And British retailer Robinsons is stoking the fires and attaching itself, Nike style, to the event.

Wrapping up this week - Conan Obrien's sidekick, Andy Richter stars in a hilarious send off of car commercials.
Enjoy. And have a great weekend!

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