Wednesday, June 10, 2009

Cadbury secret revealed after 40 years

Well not really. It would be like the Kernel revealing his spice cupboard, but it's a unique idea for a live and interactive promotion.

Starting June 22, Torontonians can hear about the Caramilk secret by plugging their personal headphones into one of 50 interactive audio boards within the city’s subway system.

Listeners can chose between six different interpretations, as told by: a five-year-old boy, a Cockney man, a speed-reader, a fax machine, a Xhosa tribesman and a whale.

What Danica Patrick Could Do for Nascar, Sponsors
Danica
Nascar might just have an answer to the soft economy that's hurting TV ratings, live attendance, and sponsor recruitment: Danica Patrick.

On the reading list this week
How Customers Think

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