Apple Iphone apps. They're hot, they're sexy, they're... tacky. Well sometimes. When you have what essential comes down to an open invitation to anyone to create an Iphone app, you can end up with things like the I-burp, or various other app-etizing ideas. Who judges what is acceptable?
Nokia Lets advertiser Get Personal
May 11, 2009
SAN FRANCISCO (AdAge.com) -- If you brand it, they will buy. That's the hope of Finnish handset maker Nokia, which is hoping mobile devices wrapped in a corporate logos will appeal to U.S. consumers.
For an undisclosed fee, the world's biggest cellphone maker is offering advertisers the right to brand the mobile handset. Advertisers choose a Nokia phone that complements their demographic target, splash the handsets and the accessories with their visual identities, embed some mobile content into it and wrap it all up in packaging plastered with their logo.