Welcome to Creative Excellence Fridays -
Today's theme - modern animation (with a retro twist)..starring Google. You may have heard Google launched their own browser (Chrome) last fall.
Google is turning to uncharacteristic marketing tactics, in this case a web video campaign, to push the browser, which has only gained measly market share from competitors Internet Explorer, Mozilla and Safari, since its launch last fall. This week, Google launched a YouTube channel with 11 videos extolling the virtues of the new browser from designers, illustrators and creative shops such as Motion Theory and Superfad. This effort follows Chrome Experiments, a website featuring user-submitted coding experiments. While the films are only on YouTube for now and Google's hoping for viral pass-along, a media buy is not out of the question. We may soon see Google Chrome commercials back to back with the I'm a Mac/I'm a PC commercials.
And here's one from animation house Superfad.
Have a great weekend!