Welcome to this week's edition of Creative Excellence Fridays.
Before we get into the good stuff -- quick business headline this morning.
Microsoft refuses to say die in it's search engine battle with Google. They are looking to JWT to Market a New Search Engine
Microsoft is expected to spend up to $100 Million in its' bid to win share from Google and Yahoo.
Now on with the commercials.
This week - we look at a heart felt emotional piece starring Kiera Knightly. It's a longer form British effort dealing with abuse against women. A powerful piece.
Creative - Keira Knightly Women's Aid
And finally, although healthy sports drinks may not be the first thing that comes to mind when you mention Carlsberg, they do an admirable job in promoting their new drink. It uses what appears to be a low budget, guerilla, you tube style. But the Character generated animation that went into creating the squirrel is quite remarkable. Enjoy and have a great weekend!