Monday, March 16, 2009

Smoking smarties loudly

Loud TV Ads? Not If One Politician Has Her Way
California Rep. Eshoo Proposes Limiting Sound Levels

How many times have you heard a client say - I want my ad to really stand out!! Tell him/her a car crash gets noticed too - but is that a good thing?

NEW YORK ( -- A California state representative has introduced H.R. 6209, otherwise known as the Commercial Advertisement Loudness Mitigation Act, that would require the FCC to "prescribe a standard to preclude commercials from being broadcast at louder volumes than the program they accompany." In doing so, she has tapped into an issue that often rankles TV viewers: Why do TV ads seem to shout like a ringmaster at the top of his lungs?

Get the word out?

And the expression "No publicity is bad publicity" may be challenged by this. It's not always the case.

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