Creative Excellence Fridays - beverage spots from the UK

Like many, I have long admired the dry British humour. With a long weekend approaching the first commercial this week salutes a common past time, the consumption of cold beverages with friends. This commercial for Strongbow is produced by St. Luke's Communications in London. It's beautifully shot and has strong ties to big budget indie influenced directors like Guy Ritchie.



Staying with Lt. Luke's, here's a beverage commercial that rewards those who choose to take a chance and see something new and different. What would you do if a complete stranger tried to talk you into going into a bar with a free ticket to see "my friend's band"? In this case, the payoff was quite satisfying when the band is revealed.




As always, your ideas and feedback are welcome and encouraged. Have a safe weekend.


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Great commercial from Publicis NL

Ad Critic shared this exceptional spot from Publicis this morning. It's out of the Netherlands and very well done.
It's a precursor to this Friday's Creative Excellence Friday.

Enjoy



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Creative Excellence Fridays - Job search companies

The job placement companies have been raising the bar more and more since the widespread use of viral video.
This week on Creative Excellence Fridays, jobsites, job companies, and how they crack through.
Let's face it, we're inclined to think, they're all alike. You go to the site, register an account, and keep your fingers crossed they'll find you the dream job you've always wanted.
So which one do you choose? It's a lot like choosing a mobile carrier. There are claims of we do this and we have that, but at the end of the day, it's the one that meshes best with your personal perception of you. In other words, these guys seem cool, and fun, I'll pick them.

This first commercial is by Zomajobs, produced by Draft FCB. Zoma bills themselves as the leader in jobs and job opportunities in Latin America. The ad is truly a standout. The production values are stellar, subject matter a bit edgy and overall an amazing commercial. And best of all, the humour is based on their category and main emotional trigger, so you don't get lost in the story, and forget what they're advertising



Next up, a leader in the branded humour approach, Monster.com and Monster.ca. BBDO New York was challenged with the task of
communicating Monster.com's new precision job search feature. Answer? The violin playing beaver. And yes he even gets the girl in the end.



Finally, Workopolis wanted to stress that they help potential candidates find better employers, with more flexibility to meet their employees needs.
And I agree, a team player who makes cookies for the staff should be a must on all resumes.



Workopolis works with Ranscombe and Zulu Alpha Kilo.

That's it for this week. Have a great weekend, and please feel free to comment away. Suggestions for future Friday themes are always welcome.

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Best Brand Reputation announcement for 2012

Marketing Magazine and Leger Marketing do an annual Corporate Reputation Survey.
Heinz leveraged it's 100 year old history along with some good solid contemporary branding to take the number one position. Here is the full article 

 

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Fabreze people are real, according to NY Times

Happy Wednesday. Fabreze has an interesting campaign on right now which has raised a lot of questions; the most important one being, are the people real?

According to this article in the NYTimes, they are. And Fabreze and Grey Advertising went to a lot of trouble to pull this off.

New York Times


Here's the background information from Creativity online.

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Rona - doin' it wrong guy

Here's a teaser for the theme for this Friday's Creative Excellence Fridays. Home renovation commercials.

From Syd Lee, The Rona "Doin' it wrong guy."





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Transit motion advertising boards - the future of engagement advertising

Reading Mashable this morning I noticed a unique use of video and creativity. At London's Euston Station, they have several video billboards all integrated to create one campaign. The point of it all is to raise awareness for battered partners and what can be done about it. You see a giant screen with a man berating a woman verbally and with violent gestures. She is obviously over her head. Then a caption pops up and gives you to option to type a web address into your smart phone and use your thumb to drag the abuser away from the abused. It's clever, and engaging. We'll see a lot more of this in future, I'm sure.

 

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